Carol A. Meyer, MBA
Strategy ninja, MarCom maven, whole brain thinker, nonprofit executive, silo slayer
English and Spanish fluency
French, Japanese, and Mayan Q'eqchi studies
Hello! I'm Carol
I'm a former Peace Corps volunteer turned mission-driven executive with an MBA. I care—about people, about the world we all share, and about making the most of the resources we touch so that we leave the smallest footprint.
I am a visionary, resourceful, and inspirational team leader. I use my right and left brain interchangeably, solving problems like an engineer. Applying global understanding and influential communication skills, I lead teams in producing compelling fundraising communications, brand stories, and marketing strategies that increase awareness and motivate audiences to act. I lead with integrity, fire on all cylinders, and maximize my MBA to develop teams that deliver and engage donors, constituents, and internal stakeholders.
Feb 2015- Nov 2020
Transformed a seven-person team of writers and graphic designers into a 24-person fundraising and marketing team by enhancing individuals' fundraising knowledge, developing MarCom strategies, and resourcing it with appropriate technology.
Increased efficiencies and quality in creative service delivery through custom business processes, project management, and staff development. Prior to the COVID-19 pandemic, introduced tools and fostered innovation for digital fundraising communications which resulted in zero downtime when university transitioned to full-time remote work.
Led team that produced the largest funded proposal in Emory’s history ($400M) and supported fundraising growth from $200 million annually to more than $300 million per year as key contributors to the fundraising value chain.
Developed relationships with 30 advancement teams, program leads, operations and finance colleagues, public relations teams, and executive leadership to comprehensively communicate Emory’s eminence in research and higher education.
Nov 2010-Feb 2015
Led, coached, and mentored team of proposal and stewardship writers who supported private, individual donor grants totaling more than $35 million.
Built consensus among cross-channel teams including web, print, technical units, and fundraising to produce effective collateral and business processes.
Art directed and strategized with creative service teams, fundraisers, and program colleagues to develop targeted, compelling, and programmatically accurate communications.
Engaged staff in 86+ country offices in fundraising strategy, dialogue, and success.
Jan 2009-Nov 2010
Conceptualized, researched and developed proposals and reports that compelled private donors to support CARE with grants greater than $25,000.
Strategized with 27 corporate and private donor fundraisers and 86+ country offices to provide technical support and guidance on stewardship and solicitation of donor grants, resulting in grant portfolio of over $35 million.
Early Professional Summary
Specialist - Annual Giving 2004–2006
CARE USA, Atlanta, GA
Public Relations Coordinator 2002–2004
American Red Cross, West Palm Beach, FL
Creative Specialist - Direct Marketing 2001–2002
CARE USA, Atlanta, GA
Production Coordinator 1999–2001
Jack Morton Worldwide, Atlanta, GA
Small Business Development Volunteer, 1995–1999
United States Peace Corps, Guatemala
ROBINSON COLLEGE OF BUSINESS
Georgia State University
Executive Masters in Business Administration
TERRY COLLEGE OF BUSINESS
University of Georgia
Major in International Business
Minor in Spanish
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Carol A. Meyer
Strategy ninja, MarCom maven, silo slayer